May 2025
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While our Company Buyer Journey has been the gold standard for understanding complex B2B buying cycles, we’ve recognized how frequently our power users leverage this critical insight. That’s why we’ve transformed this experience into something revolutionary. Conversational Intelligence has arrived.
Campaign Overview Updates
At CaliberMind, we're relentlessly focused on empowering you with the actionable insights needed to drive marketing ROI. We know that understanding true campaign engagement and progression is paramount, yet often a complex challenge within standard CRM reporting.
That's why we're thrilled to announce significant enhancements to our Campaign Overview – a direct result of your valuable feedback and our commitment to elevating your strategic capabilities.
New Group by “Campaign Member Status” or “Has Responded”
New "Has Responded" Filter
New "Campaign Member Status" Filter
Fiscal Year Support
CMO Dashboard
Our CMO Dashboard’s Statistics Tab delivers the definitive proof of marketing’s direct impact on revenue performance. This powerful analytics suite reveals marketing’s precise contribution across critical business metrics with clear attribution modeling.
The Pipeline Tab in our CMO Dashboard empowers marketing leaders to quantify and showcase their direct business impact with unprecedented clarity. By separating attributed from non-attributed performance, you gain the visibility needed to defend budgets and earn your seat at the revenue table.
Every dollar counts in today’s competitive landscape. Our groundbreaking Cost Analysis tab within the reimagined CMO Dashboard delivers unprecedented visibility into your marketing investment efficiency—turning spend analysis into strategic advantage.
