June 2024

AI Engagement Summary

The Company Engagement AI Summary is a game changer. In an instant, users receive a summary of hundreds of complex B2B sales cycle touches. This first-of- its-kind deployment of AI mines engagement and intent data to summarize the buyer journey, buying group and key marketing activities.

For BDRs the AI Summary will shine a light on the most active/engaged members of the Buyer Group for outreach.
For AEs, the AI summary provides a crystal clear picture of key influencers in a deal cycle.
For Growth Marketers the AI Summary provides an instant understanding of which marketing and sales channels are effective.
When combined with Bombora Intent data, a much larger understanding of the buyer journey is revealed.

Funnels - Cohort Tab

This Dashboard shows you how different groups compare to each other based on different performance metrics. For example, you might want to see which industry is more likely to make it to a certain Funnel Stage, or where certain industries tend to get stuck in your Funnel. Some common questions marketing teams ask using the Funnels are:

How do different groups move through the funnel?
Where do different groups get stuck in the Funnel?
Where do different groups exit the Funnel?
What groups are entering the Funnel?
Where are various groups in the Funnel right now?
How do various groups compare to each other?

Custom Columns for Attribution and Engagement

One of the main customizations in our reporting layer has been to accommodate filtering on custom fields. We just released the ability to filter on these custom columns in our Analytics - Attribution & Engagement reporting. We will be rolling this feature out to all Analytics Reports. As part of this rollout, all custom columns added to the tables listed below will result in that column being made available as a filter.