May 2024

Analytics Reporting Enhancement

We’ve recently introduced some new links in our Attribution and Engagement Analytics reporting. These links allow you to see the Companies, People, Opportunities and Events that are being numerically represented in the reporting. This allows you to take action at an individual level instead of only looking at the higher level, aggregate that you can currently see. Currently applied filters will be used to allow you to see those individual objects by name.

This feature can currently be found on these pages:

Attribution Summary

Attribution Comparison

Attribution Explore

Engagement Summary

Engagement Explore

 

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Funnels - Stage Analyzer

Our latest upgrade to the Funnels Reporting Hub is our new Stage Analyzer. This is the one we’ve all been waiting for! CaliberMind has a unique ability when it comes to analyzing Funnel behavior due to our unified event stream. We can tell which events are having the most positive impact in a given stage. Whether those events are most helpful as the first thing that happens in a stage or the last thing that happens in a stage. If you’re being pressured to cut costs and need to know which tactics are the most effective and which aren’t moving the needle, this report can help you figure out how to maintain pipeline creation with a reduced budget.

 

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